WHO WE HELP / SWEET AS A NUT SALES

You’ve got something worth buying. Let’s help the right people see it.

We work with agencies, B2B software and B2B service businesses that have a valuable offer and need more consistent attention on winning clients.

We help from prospect research through to closing, with responsibilities agreed around your business.

No upfront service fee. We earn an agreed commission when you receive revenue from qualifying business we help win.

Want help deciding where to focus? Fix Your Sales Plan for Free

BUILT AROUND YOUR BUSINESS

Agencies

Keep winning work while your team delivers it.

When client work gets busy, new business slips down the list. Then a project finishes or a retainer ends, and suddenly you need the next opportunity.

Sound familiar?

  • Referrals bring work, but you can’t choose when they arrive.
  • The founder sells between client meetings and delivery.
  • You discover budget or fit problems after investing time in a pitch.
  • Proposals go unanswered.
  • Prospects compare prices without understanding your approach.

Where we help.

We agree which services, projects or retainers to focus on and define a suitable client.

We research businesses, start relevant conversations and qualify interest, including the brief, budget, decision process and timing. We coordinate proposals with your delivery team and stay on the follow-up afterwards.

Illustrative example: a specialist marketing agency has capacity for more retainers. We could choose a sector, build outreach around a problem the agency solves, qualify responses and progress proposals. The agency approves scope and joins specialist discussions.

You get: dedicated attention on new business, better context before a pitch and someone responsible for the next step.

Potential fits: marketing, creative, branding, web design and development agencies.

05 / WHO WE HELP

Different businesses. A few things in common.

An offer customers already buy. Existing customers and delivery experience help us understand what works.

Deal economics that support the work. Research, conversations and follow-up need to make sense alongside the agreed commission.

Capacity to deliver. New business is valuable when you can serve it well.

A willingness to work together. We need information, time to learn and timely decisions.

Care for your reputation. We agree how we’ll represent your business before approaching anyone.

06 / WHO WE HELP

Where you are now shapes where we start.

Your situationA possible starting point
You rely on referralsDefine an audience and develop focused outreach
Enquiries receive slow responsesEstablish qualification and follow-up
Proposals are unansweredReconnect and clarify the route to a decision
The founder handles every sales taskAgree what we can own and when expertise is needed
Conversations are with the wrong peopleRevisit the audience, message and qualification

Existing leads, new outreach or a combination can form part of the engagement. We agree the scope and commission upfront.

07 / WHO WE HELP

Let’s establish whether there’s a fit.

We’ll ask about your offer, customers, deal values, buying process, capacity and current sales activity.

If the offer is still untested, the economics don’t support hands-on sales or the work falls outside our expertise, we’ll say so. What matters is whether we can represent your business well and agree a workable approach.

08 / WHO WE HELP

Choose the conversation you need.

Want recommendations you can use? Bring one or two challenges and receive a focused written action plan.

Looking for hands-on support? Discuss your requirements and whether our approach suits your business.

Both calls are free, last 30 minutes and carry no obligation.