Sweet as a Nut SalesHomeBook a Call

FAMILY-RUN. SUCCESS-BASED.

Win new clients.
Only pay us when
you get paid.

For agencies, B2B software and B2B service businesses.

We find potential clients, reach out, run sales conversations and follow through on proposals and closing. You get dedicated sales support without carrying the whole process yourself.

Want practical advice you can use?Fix Your Sales Plan for Free
Want to discuss working with us?Discuss Working Together

Both free. Both 30 minutes. No obligation.

No upfront service fee. Commission on qualifying revenue you receive, under agreed terms.

OPPORTUNITY, IN MOTION
01Research02Outreach03Conversation04Next step

Find the right businesses and decision-makers.

Explore this step
A family business. Rooted in Beaconsfield.Meet the people behind it ↓
No upfront service feeFrom first contact to closingA family team you can speak to
REAL PEOPLE. PERSONAL COMMITMENT.

Personal attention. Experienced sales guidance.

Meet the team
Jenson Davies, Founder of Sweet as a Nut Sales
YOUR DAY-TO-DAY CONTACT

Jenson Davies

Founder

Four years at J.P. Morgan, working alongside sales and trading teams in the Global Markets division, with experience in software teams and automation.

Jenson leads the day-to-day sales work and keeps you close to what’s happening.

More about Jenson
Martin Davies, Sales Adviser, beside a carved wooden squirrel
EXPERIENCE BEHIND THE APPROACH

Martin Davies

Sales Adviser

40+ years in sales, including senior roles at Verizon, Telstra and Avaya, and SaaS experience at OpenText and Epiq.

Multi-million-pound agreements and President’s Club recognition. Martin advises on strategy and sales opportunities.

More about Martin

Experience shown is from our individual careers, before Sweet as a Nut Sales.

SOUND FAMILIAR?

Does winning new business still depend on you finding the time?

Delivery comes first. New business still needs someone to keep it moving.

KEEP THE NEXT STEP MOVING
01Research02Outreach03Conversation04Next step

Find the right businesses and decision-makers.

Explore this step
01

You finish the client work. Then start looking for the next client.

When delivery gets busy, prospecting stops. When work slows down, you’re back chasing introductions.

We research and approach suitable prospects consistently, so new-business activity continues while you deliver.

02

They liked the conversation. So why hasn’t anything happened?

The demo went well. You sent the proposal. Now there’s no reply, and you’re unsure what to do next.

We establish buying steps and timing, then follow up with a clear purpose. You can see what’s progressing and what needs attention.

03

You know your offer is good. Getting buyers to see it is harder.

Prospects compare prices or struggle to understand why they should act.

We connect your offer to the buyer’s actual problem and use that understanding in outreach and sales conversations.

04

You want sales off your plate. But your reputation is on the line.

The person approaching prospects represents your business.

We agree the audience, messaging and commercial boundaries with you before outreach begins.

FROM FIRST CONTACT TO PAYING CLIENT

Here’s what we take on.

A clear approach. Consistent action.
Someone responsible for the next step.

THE WORK, CONNECTED
01Approach02Outreach03Conversations04Closing

A focused approach built around what you sell.

Explore this step
01

A focused sales approach. We learn your offer, define suitable customers and agree the message and plan.

02

Research and outreach. We find relevant businesses and contacts, reach out and manage replies and follow-up.

03

Sales conversations. We establish needs, fit and buying steps, involving your specialists where needed.

04

Proposals and closing. We coordinate proposals, work through questions and ask for the decision within agreed commercial boundaries.

You get someone responsible for keeping the work moving, with clear records and next steps. We can also agree to start with existing enquiries or stalled opportunities.

See how we help
BUILT AROUND YOUR BUSINESS

Sales support built around what you sell.

Agencies: qualify enquiries and progress project or retainer proposals while your team focuses on delivery.

B2B software: identify relevant buyers, establish their use case and manage commercial follow-up around demos.

B2B services: connect your expertise to business needs and progress conversations towards a scoped proposal and decision.

The best fit is a business with paying customers, an offer that delivers value and capacity to serve more clients.

Find out who we help
OUR SUCCESS IS TIED TO YOURS

You receive the revenue. We earn our commission.

Before starting, we agree which opportunities qualify, the commission, each side’s responsibilities and how sales and payments are tracked.

There’s no upfront service fee. Commission becomes payable when you receive revenue from qualifying business, according to the agreed terms.

Explore the success-based model
We help win the businessYou receive the revenueWe earn our commission

Want to see how this could work for your business?

Discuss Working Together Free · 30 minutes · No obligation
A LITTLE CHARACTER. A LOT OF CARE.
Sweet as a Nut squirrel symbolThat’s us, in a nutshell.
OUR NAME. OUR NATURE.

Why Sweet as a Nut?

It’s what we say when things are sorted. It’s how we want you to feel working with us.

We’re a family-run sales agency named after a favourite expression shared between father and son. Our squirrel is another family favourite, representing resourcefulness, persistence and care for every opportunity.

Straight talking, proper follow-through and people you can count on. Sweet as a nut.

Get to know us
GOOD QUESTIONS

A few things you’ll want to know.

Do you help close deals?
Yes. Our support can cover research through to closing. We agree responsibilities and involve you where specialist expertise or approval is needed.
Will we still need to be involved?
Yes. We need time to learn your offer, relevant information and timely decisions. We manage the agreed sales activity and keep you informed.
What if no sale happens?
No success fee is due if no qualifying revenue is received. Any separately agreed costs are disclosed before you commit.
How quickly can we expect results?
That depends on your offer, audience and buying process. We discuss realistic expectations before starting and review progress together.
LET’S MAKE YOUR NEXT MOVE COUNT

Two ways to start. Choose what you need.

A useful conversation, whether you need a plan or someone to help deliver it.

I WANT A CLEARER SALES PLAN

Fix Your Sales Plan

Free 30-minute advice session + written action plan

Bring one or two sales challenges. We’ll help you identify what to change and send you a focused written action plan.

  • Where to focus your sales effort
  • How to explain your value to buyers
  • Three practical actions to take next

Practical advice to use yourself. No need to discuss hiring us.

Fix Your Sales Plan for FreeFree · 30 minutes · No obligation
I WANT HANDS-ON SALES SUPPORT

Working Together Call

Tell us what you sell and where you need support. We’ll explore what we could take on and whether we’re a good fit.

  • The sales work you want off your plate
  • How we would work with your business
  • Whether a success-based arrangement fits

You’ll receive a written recap and clear next steps.

Discuss Working TogetherFree · 30 minutes · No obligation
Compare both calls in more detail